Music Money Makeover is an information source featuring content for the inquiring, recording artist, music publisher, attorney, agent, music producer, and any person seeking more detailed information about the music business.
What's the Deal? I have no experience. Hey, Music Money Makers! So I hear you want to start a record label but have no experience. In a world where you have no experience running a record label, You’ve got to get artists to trust you. Now how are you going to do that? You lack skill. Even though I've got you covered with some of these skills, you’re going to need some more. You may feel a bit small as you should but that's okay because everybody has to suck at some point. How
What's the Deal? Signing your first artist? If you are a single investor/business owner, artist, producer, manager, or publisher at some point you’re going to need a team to stay independent. If you have gotten this far in your career it's because you want to level up your game, to stay independent, so the major record labels can stay out of your way. You got quite a few problems: Too much on your plate and you need a manager Your music isn't poppin' and you need some dope pr
What's the Deal? Signing your first artist? What’s up boss I heard you’re ready to sign that first artist. You may be ready to sign your first artist but you don’t know what you’re looking for. You lack experience however I’m going to give you a bit of a game from my past to help you make a better decision. Many artists also do not want to be signed early, because of so many independent tools at their disposal, but you still need your trial run. This can feel like getting cre
What's the Deal? Youtube creators won't use your music! Many of you want creator or influencer marketing to be easier and specifically on youtube. Youtube has always limited the creator from posting music in their videos because of loss in revenue and copyright strikes! This has resulted in a loss of exposure for independent artists via youtube creators. When that happens it makes it harder for you to grow! Especially when it comes to having your music consumed beyond 30 seco
What's the Deal? You need money fast! I realize you need money for your record company especially when you’re just starting out. Everyone wants this, but somehow they look at business credit as free money and it’s not. The need to get started quickly is that spirit of greed that lies inside of you because nothing grows quickly unless all of the right ingredients and pieces are there, to begin with. So, getting started quickly isn’t exactly going to help you when 99% of you do
What's the Deal? Your Beat Lease Agreement! Music Producers seem to think it's a good idea to sell unlimited leases and today I’m going to give you an entire explanation on why it's not a good idea. Your issue is you want to make the sale. Your failsafe is everybody will have leased the beat anyway and besides, I have the track content ID’d so why does it matter? Your villain is fast money and you have to fight that urge of fast money versus more money and better positioning.
What's the Deal? Your Ego! Producers & Artists: Think Twice Before SIGNING a BAD Production Deal! You want to be the boss-level producer on the block with the best artists and sound but do you really know what it's going to take to make your sound shine? Your main problem is your ego! It really needs to be fed recognition for being the best. Every producer and artist wants their art to shine on the mountaintop. I understand this because not only did I want this for myself but
What's the Deal Artists and Producers want to make the most money possible from a leased beat. What’s the most money I can get for the least amount invested right? Both sides have this position. While the prior statements are the case both don't really know how cash flows on a beat leasing agreement. Both of these individuals face problems with account registration information from PROs as well as how much money will be generated from specific streaming services. This can pos
Recording artists want to gain exposure from their art and gain a monetary sum for their work while doing it. They must acquire the knowledge to do so and remove the roadblocks in the way so they can succeed. In today's video, I will give a simple breakdown of what you need to be aware of in order to sell anything as a music artist! Make Music? Make Money! Casey Graham Video Contents - How to Package - Putting music in the Marketplace - Promoting the product - Your Customers
What's the Deal All music creators want to know how to do one of the following things: Market Sell Promote Engage with fans Manage Money Without this information, an artist can not thrive. You’re going to need to know at least the basics of all of these skills to get to the next level You are your own problem Many may think the industry is to blame for the lack of awareness on these issues, but for me, it actually falls back on your own personal thirst for success. In your bu
What's the Deal Artists, producers, and singer-songwriters want streams so badly because they are looking to replace what once was in the music industry. Profitable music! You have this fantasy of what times were like before 2010 when artists were making millions off of music alone. Now that value is gone. You have to figure out a way to achieve that same monetary value while you lost the physical value of music. We Have a Problem - Mr. Technology Technology and innovation ar
TikTok has fired major shots at the music streaming arena! Spotify and apple music have been hit as well as countless others. This will not go well for some but it will go REALLY well for music content creators! There is a major shift coming in music streaming and if you haven't gotten your content game up now is the time to get into gear, especially with TikTok. Find out how these shots TikTok fired will affect the music industry in the very near future right here on the Mus
Many artists and creators believe that music marketing and music promotion are the same things. The truth is it's not and creating a music marketing plan for effective music promotion will be key when you begin to spend money based on the plan that you crafted carefully. If you want a starting point for your music marketing plan watch this video and if you want to dig in deeper don't be afraid to book a call with me! Check out today's video and let me know what you think belo
In today's video, I will be a lot more candid about my problems building a music publishing company. It is not easy building one as you can see from my last video and the obstacles I wasn't prepared for when I started building my publishing company are expensive! Some of them made it to the 60-day record label that many of you have already purchased. Watch 3 Music Publishing Problems You're Probably Not Prepared For right here on the Music Money Makeover Show! Make Music? Mak
I recently got my publishing statement for my clients with the MLC. However, all these computers and artificial intelligence systems that power the DSPs i.e. Spotify, Apple Music, etc have to be checked because your money may be going to someone else as is the case in this video. Watch the dark side of music publishing right here on the music money makeover show. Your mouth may just drop wondering where your money is. Make Music? Make Money! Casey Graham Video Contents - Exam
There is a stigma among recording artists and their record labels regarding masters. Does the artist own them? Should they own them? When will they own them? We will need to look at a standard record deal vs a licensing deal and analyze them. Then we will need to take a look and the budget vs the artist's advance. Lastly, we will need to take a look at the percentage of ownership vs minimum delivery requirement. You will have a clear understanding of… if an artist did the pro
Many people want to start record labels based on assumptions of how the business is run and the glorified facade of how quickly you can get rich. When this is the case thousands of new record labels begin to fail one by one barely lasting six months. If your record label is failing that means you need to fix your funding, structure, and mode of operations and that is what we're going to address in this video. So, if you want to know how to fix a failing record label WATCH! Ma
We need to make money from the ground up so that we don't get too hasty when it's time to shop our first deal or take on investment money to further fund our career. Therefore, by taking some initial steps upfront on our own we will know the power we truly have as music artist. We're going to have to utilize some sales tactics to implement 3 types of products with your website to sustain you in the beginning where your streaming revenue wont in order to fund your music career
So you're a recording artist who needs an advance on your royalties. You're at the crossroads where you need this particular investment to keep the operation going and you don't need a lot but the only offers thrown in your face are high-advancing deals! Low ball one-off deals are not flashed in your face and you don't want to give away your rights! Well in today's video I will break down some ways you can obtain an advance depending on your position and what you're going to
Many new artists and record labels think that Public Relations is marketing and it's not! Public Relations is something that is strategically implemented into your marketing plan for a specific timeline to get your message out to the public by way of A PR Manager. In today's video, I will break down when and how to use this person so you don't pay for something you don't need. Watch Paying for Public Relations too early right here on the Music Money Makeover Show! Make Music?