As an aspiring recording artist, you are filled with passion and an abundance of talent, with a clear goal to earn your first $1000 from your music. However, navigating the vast world of music streams and sales can be a daunting task, especially when you're unsure where to start. The world of music marketing and promotion, with its complexity and saturation, is the major roadblock in your journey.
This external challenge makes it difficult for you to understand how to effectively monetize your music, while internally, it stirs feelings of doubt and confusion, making you question your ability to transform your passion into a profitable venture. There's also a more profound, philosophical question at play: "Why should it be so challenging for talented artists like you to make a living doing what they love?"
This question doesn't just pertain to your personal struggle; it echoes the sentiments of countless musicians worldwide, introducing an ethical dilemma that the music industry often overlooks.
Making your first $100 dollars in music requires more grind work than glamorous work. Many of the artists I’ve worked with barely make it past this point, but you can! Check it out!
Develop Documentary Content:
Creating compelling, documentary-style content is a great way to begin your journey to making money with your music. This content could include behind-the-scenes footage of you creating your music, interviews discussing your inspiration and process, or even glimpses into your everyday life. Sharing these personal stories not only provides evidence of your talent and hard work but also helps to establish a connection with your audience. This connection can help to build credibility, attract potential fans, and strengthen your personal brand. It can also bolster your own confidence, reminding you of your journey, growth, and the passion that drives you.
Develop Your First Few Singles and EP:
The next step in your journey is to create your first set of singles and an EP, roughly around 5-8 songs. This set will serve as the foundation for your professional music career, offering tangible proof of your talent. By focusing on quality over quantity, you're ensuring that each song you release is a representation of your best work. This will help you establish a strong reputation as a musician, solidifying your belief in your capabilities and standing by the notion that good music deserves recognition, regardless of your current fame.
Release the Singles to Build Your Artist Profiles:
After your songs are ready, it's time to release them and start building your artist profiles. These profiles can be on various platforms such as Instagram, TikTok, YouTube, and Facebook, as well as music streaming platforms like Spotify, Apple Music, and Amazon Music. These platforms are key in boosting your visibility and establishing a professional online presence. They validate your identity as a professional musician, helping you combat public neglect, and reiterating that emerging artists like you deserve a place in the music industry.
Contact Micro-Influencers on Social Media
Once your profiles are set and your music is out there, start reaching out to micro-influencers on social media. These individuals have a dedicated audience that trusts their recommendations, and getting your music featured in their content can significantly increase its exposure. Seeing your music shared and appreciated by others can enhance your self-belief and reassure you of its worth. Moreover, this strategy fosters a sense of community within the music industry, strengthening the bonds between musicians and influencers.
Contact Playlists after Traction has Increased
As you gain traction, it’s time to reach out to playlist curators. Having your music featured on new, indie, or popular playlists can give it a significant boost, exposing it to listeners who might not have discovered you otherwise. This can serve as a milestone in your journey, providing a confidence boost and validating your hard work. It also reiterates the belief that talented musicians should be discovered and appreciated, making space for your emergence in the industry.
Run Instagram Ads: Use with discretion
Running ads on platforms like Instagram can be a powerful tool to increase your reach and promote your music to a wider audience. By strategically advertising your work, you can drive more traffic to your music streams or purchases, leading to increased revenue. Moreover, seeing your work advertised can reinforce your confidence and enhance your professional identity. Though these ads will increase your reach and exposure, be sure to use the best content for the ads. Use the ads with discretion making sure you don’t abuse the ads over creating you general content.
Keep the Content Flowing on Your Social Media Profiles
Lastly, make sure to keep your content flowing on all your social media profiles. Regularly sharing updates, thoughts, behind-the-scenes snippets, and interacting with your fans can keep them engaged and attract new listeners. This regular interaction with fans and continued sharing of your journey can reinforce your confidence and validate your growth as an artist. Plus, it underscores the importance of authenticity and genuine connection in the music industry, which is often overshadowed by superficial metrics of success.
What if I invest all this time and effort and still don't make $1000?
The strategies outlined here have proven to be effective for many artists, but it's essential to understand that success might not be immediate. Persistence, patience, and consistency in quality are key to long-term success in the music industry.
I'm not very comfortable with self-promotion. Can't I just focus on the music?
While focusing on your craft is crucial, in today's digital age, self-promotion is a necessary skill for independent artists. Think of it less as selling yourself and more as sharing your passion with others who may resonate with it.
I'm not very tech-savvy. Can I navigate this digital world successfully?
Absolutely. There are many resources available to help you understand and utilize the digital tools at your disposal. Moreover, as you engage with these platforms, you will learn and adapt, growing more comfortable over time.
The business to support the creative
Essentially what we did was build a creative operation without security and business structure. This is a dangerous industry and position to be in without protection from a proper business structure.
So, I’ve built a framework to help you build your record label in 60 days flat! It’s called “The 60 Day Record Label”. It Allows you to build a functioning back end for your record label to actually make money properly with no hang-ups.
Setting up is a breeze!
First, we start with setting up your LLC and bank account with base-level anonymity from prying eyes.
Next, we'll show you how to build your records & publishing division to collect domestic and international publishing royalties without the middleman taking 15%.
Lastly, we finish off with Contract templates to get you in the game asap!
Why take 12 months to do this when you can get it done in 2 months! You will open the channels to flow cash directly to you a lot safer and faster than guessing for the next year.
Jump right in now! Make sure you grab our free guides here as well.
Embracing the Journey: Anticipating Success and Failure
To navigate your path to success, it’s essential to know what success and failure looks like. So, let’s explore some key indicators that can either signify your label is on the right track or warn you of potential pitfalls.
The Winning result
You’ll continuously create compelling, documentary-style content that helps build a strong personal brand and connect with your audience.
Releasing singles in an organized fashion and of better quality each time will become second nature
Your online presence will successfully increase across multiple social and streaming platforms.
You’ll form strategic partnerships with micro-influencers, boosting your network and exposure.
Securing spots on popular playlists will become easier, significantly increasing your listener base.
The artist keeps engaging content flowing on their social media platforms, retaining and growing their audience.
Careless Results
You’ll neglect the creation of engaging documentary-style content, leading to a weak personal brand and limited audience connection.
You’ll fail to release quality music consistently, leaving you with no tangible product to promote or sell.
Your online presence will be weak, leading to limited visibility and opportunities.
Becoming a Superstar!
By following this strategy or its steps, you will emerge as a confident, established artist, connecting authentically with your audience, gaining recognition, and achieving your goal of earning your first $1000 from their music plus much more.
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