top of page

4 unbeatable places to create your fanbase and succeed

What's the Deal? You've got Squares in your Circle

Many of you want to create a fanbase but you tend to skip the most important part of gaining fans and that is building your fanbase physically instead of digitally.

The listeners are not supportive. Too many listeners are coming and going and none are sticking around for what's next. Now the worry is setting in because you feel that you’re going to lose everybody that's coming your way! Your power is fluctuating and every artist and record label should understand how to harness the power of the people.

I understand this not only because of my past and current experiences but also because of everybody who books a call with me. I’m watching this problem play out on a daily basis and I see that building a fanbase is one of the main problems you all are facing. I’ve done this with a major artist that's out now and I repeated the same process with myself and the show and I’m taking another artist through the same process as well. I’m going to give you a simple framework that you can use to build your fanbase. After that, you can use it to fill in the blanks and make it your own.

Neighborhood (Zip Code) - Discover and tell a friend to listen

Putting your neighborhood on your back is the easiest method. Because it allows you to build your fanbase on a really microscopic level. This is where you can test your theories about advertising and not break the bank. You can also decide if being in the limelight is for you before you waste too much money because you need to see what fame and notoriety feels like when it is close to home.

You want the people in your local neighborhood or zip code if your city is small enough to discover you and then tell friends what they discovered. You do this by creating awareness about you and then you give them a place to sample your product. All of this has to happen at once so planning is needed.

You can physically advertise with bandit signs, stickers, message boards, and small billboards. Additionally, you can still run social media ads but if you do run them in the specific zip code you live in, you will really increase your awareness super fast locally and save on your budget.

Lastly, you have to have a place where you can call your home. A place where you can showcase your skills physically.