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How To Sell Merch W: Curren$y & The85SouthShow
The key point to this video is "Always have some merch for sale!" Getting started selling merch can be tough but it is possible and you...

Casey Graham
Feb 11, 20211 min read


Erica Banks - #BussItChallenge Explained | Music Marketing Strategy
Erica Banks is a new artist signed to 1501 Certified Ent. This is the same label that groomed and brought to the forefront, Megan Thee...

Casey Graham
Jan 22, 20211 min read


7 Steps for releasing new music in 2021
The top of the year is here and I know everyone wants to release new music in January, however, in my opinion, and experience it's not...

Casey Graham
Dec 30, 20202 min read


How to manage an artist | 12 Tips from Busta Rhymes manager Chris Lighty
Today I want to shed some light on Chris Lighty's management rules to live by. Chris Lighty who was Busta Rhymes former manager

Casey Graham
Dec 18, 20203 min read


How to Build A Brand & Fanbase with no Identity
Today's episode stems from a fan question, How to Build a Brand and Fanbase with no Identity. It's not easy doing this but it is so...

Casey Graham
Dec 11, 20201 min read


What is a Superfan Microeconomy and why Artists need one!
I'm delving into the music business even deeper today and we are addressing the super fan micro economy what it exactly is, why artists...

Casey Graham
Dec 3, 20202 min read


Should You start leasing beats?? Artist & Producer Strategies
Should you start leasing beats if you are an artist or a producer? Today I'm answering your questions on this topic and as usual, it's...

Casey Graham
Nov 13, 20201 min read


SPOTIFY hints at PAYOLA allowing artists to bet their future royalties?
Ok so I took a look at a few articles and listened to the youtube community on this Spotify pay to play, payola promotional algorithm. I...

Casey Graham
Nov 5, 20201 min read


Marketing Hacks for Artists and Musicians | Music Marketing
This week I go over a few marketing hacks and tactics you can use as a musician to jump start your engagement while promoting your music...

Casey Graham
Nov 4, 20201 min read


How to OWN YOUR MASTERS and increase your profits | Record Labels Explained
Owning your masters is one of the easiest things to do in the music industry. Increasing your profits from your ownership is not.

Casey Graham
Oct 30, 20201 min read


How to market your music using Memes | Music Business Explained
This week we are talking memes or rather talking about creating them. How can you use music memes in your marketing strategy?

Casey Graham
Oct 27, 20201 min read


Top 3 ways to make money from streaming music | Royalty streams from music distribution.
Top 3 ways to make money from streaming music | Royalty streams from music distribution. In this video, we break down the main 3 ways you m

Casey Graham
Feb 18, 20203 min read


How to value your music correctly - 10x your music business
How to value your music correctly and 10x your music business. On this episode, we talk about the value of music in the marketplace outside

Casey Graham
Feb 4, 20204 min read


How to build brand value as a recording artist. Assets + Brand = Value
How to build brand value as a recording artist. Assets + Brand = Value On this episode we dig into the definitions of musical assets...

Casey Graham
Jan 27, 20204 min read
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