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How to build brand value as a recording artist. Assets + Brand = Value

Updated: Mar 14, 2021


How to build brand value as a recording artist. Assets + Brand = Value On this episode we dig into the definitions of musical assets (Copyrights), branding those assets and how to build the value of the two subjects together. Branding is important but you can't have a great brand unless you have a great asset.


What is an asset?

property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.

  • Copyrights (Composition)

  • Copyrights (Sound Recording)

  • Composition pads and notebooks

  • Word documents

  • Manuscript musical composition paper

  • Recording Equipment

  • Computer

  • Software licenses

  • Hard Drives

  • Microphones etc

  • The recording studio (location)

  • Car or tour van

You have to remember assets are the pieces of property that you OWN that makes you money. If they do not make you money it is not an asset its a liability.

Let’s break this down to its most common factor. Songs that are being shopped streamed, worked, distributed, or in any other position of public consumption or in a position ready to be consumed by the public is an asset. Songs that sit on your hard drive are a liability more than an asset because they are not in the market place and they are LIABLE to damage, loss, or theft.

Your recording studio, which may also be in your house, is an asset as well. Because that is essentially your factory it helps you produce goods in order for you to provide great music as a service to listen to in the marketplace.

To make all of these things true assets, the cost must be covered by the goods and services you sell, if they are