Today I want to shed some light on Chris Lighty's management rules to live by. Chris Lighty who was Busta Rhymes, Missy Elliot, and Diddy's former manager, to say the least, and creator and founder of Violator Records and Management, took his job and career seriously. These are his top 12 rules to live by when it comes to artist management. For all of my aspiring managers out there I highly suggest you check it out!
1. Don't drink or get high with the group.
2. Get your group out of town the night before you're supposed to leave.
If you're not in town for the after-party to get in trouble, you won't get in trouble. This means your group's game has to be tight because you're leaving out at 2 or 3 in the morning. Especially if you are the tour's opening or middle act, don't break night at the hotel. Be the first act in the next town so you can headline next year.
3. Get your group to places on time
This means if the wake-up time is 7 a.m., you have to be up by 5 a.m. you'll quickly learn it takes at least an hour and a half to two hours to get any group moving.
4. You got to have a psychiatry major.
5. You must lie
Sometimes it's your only option.
6. Find out who in the group is the traveling leader
Remember, whoever is the leader on record may not be the traveling leader. Notice who's waking up quicker and use him/her to help keep the others in line.
7. You have to watch Star Wars: The Empire Strikes Back and Return of the Jedi and learn Jedi Mind Tricks.
9 out of 10 artists don't want to go to Radio or retail, but you got to get them there anyway.
If you treat them right, the groups will eventually come to you and be like, “What are we doing tomorrow?” if you do your job well then they'll begin to rely on you to make all their moves for them. They won't move unless you move.
8. Develop an immunity to lack of sleep.
9. Be careful about what you eat on the road.