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Ignoring Biggie’s 10th Crack Commandment Destroys Music Artists’ Careers Every Time!

Millions of music artists are wasting money on ads every day across the internet, leading many to believe that the music industry is broken and unsuitable for indie artists. However, the industry isn't broken; artists are missing a key structural point in their operations. While fast attention is tempting, cultivated attention is far more beneficial.

Understanding the 10th Crack Commandment

"Number ten, a strong word called consignment Strictly for live men, not for freshmen If you ain't got the clientele, say 'Hell no' 'Cause they gon' want they money rain, sleet, hail, snow"

Consignment in Music Promotion

Consignment is an agreement to pay a supplier of goods after the goods are sold. As a music artist, you are the supplier of entertainment via ads. When it's time to pay the ad company back for using their platform to gain attention (the consignment fee), you often shortchange yourself, leading to a loss rather than a gain because there is no plan for conversion.

Clientele and Product

Without the clientele to flip the ad, you're using the ad to get the clientele to flip the product, but you don't actually have the product. Your initial product, a follow, was really just a free sample.

Live Men vs. Freshmen

  1. Live Men: Bosses who understand what a sales funnel is.

  2. Freshmen: Those seeking attention via ads without understanding sales funnels.

The Fake Club Flyer Experience

Paying for ads before the foundation is built is like advertising a great club experience, but delivering a disappointing one. Advertisement is effective only after you have a place built for people to come and experience you.

Knowing When to Say "Hell No"

If you don't have a sales funnel built or planned out at least to the CTA (Call to Action) and understand the value you will get from the CTA, DO NOT SPEND THE MONEY!

Two people want their money rain, sleet, hail, snow!

  1. The advertising platform.

  2. The clientele, who expect value or a product.

What Should You Do?

Study the process of sales funnels and figure out what you're going to flip for the money spent to gain attention.

How do I do this and make it simple?

Good Advertisement → CTA → Opt-in Page → Upsell

Use your CTA to make people follow you, but go further and engage those who genuinely want to connect on a more personal level. These are your new clientele who now crave your audio content.

You may need this to help

If you're a music creative or executive looking to build your label or publishing company in 60 days or less, with a step-by-step foolproof process, grab the 60-Day record label course today! Gain real funding, avoid getting screwed contractually, and keep the middleman out of your pockets. Click the link below to get started right now! If you're skeptical, grab the free guide, "10 Ways to Increase Your Record Label Profits," with a free split sheet included.

Building vs. Bleeding Money

If you build the funnel, you will begin to make money hand over fist as you grow, provided your music and entertainment experience is valuable. If you never build the funnel, you will always bleed money in your advertisement process, whether paid or organic, leading to a swift decline.


By understanding and implementing a proper sales funnel, you can turn your losses into gains. If you weren't getting a return on your invested capital before, you now have a strategy to turn things around and ensure your music career flourishes.

1 comentario

Justin Mills
Justin Mills
5 days ago

I love this breakdown, just from a glance, can’t wait to get into it.

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