You’re Not Getting Music Fans Because You’re Hiding This About You

Have you ever wondered why people scroll right past your music, even though your sound is solid? It’s not the algorithm. It’s not your marketing. It’s you. More specifically, what you’re not showing. Fans don’t follow music—they follow people. And if you’re hiding your energy, your process, and your care, they’ll never stick. In this video, I’m going to show you the one thing you’re not revealing that’s secretly killing your fan growth—and how to fix it without changing who you are.

If you've been concerned in the past that you just can't get fans or somehow people just don't like your music even though your circle and tastemakers say it's dope, I want to reduce that anxiety. You can do this. You just need the right understanding of the mind of the fan.

This episode applies to everyone because your fan following can shift direction at any time. As the leader of your fanbase, you need to know how to keep your audience engaged and committed.

There are three ways the mind of a fan accepts you as their audio dopamine supplier, and I'm going to break it down.

When I started building a base with you all, I just gave you the facts and information. I put in countless hours creating content, but it wasn't until I added my plaques to the wall and started talking about some of my endeavors in this business that you started to put your trust in me. How does this happen? Well, it's because you need to feel my personality and vibe, then you need to know that I care about what I'm creating and that I'm passionate about it, and finally, you need to know that I genuinely care about you—the follower, fan, and avid viewer. This is what conditions the mind of a person to become a fan. So let's break it down.

Music Fans don’t know if they can vibe with your personality.

When people are seeking new music artists, they're not looking for a yin and yang relationship where opposites attract. The truth is they're looking for a direct match that correlates with their inner self. They're looking for a piece of you that matches with a piece of them.

The real reason why you can't resonate with people is because you don't understand that this is what it takes for people to lock in with you. People need to see and hear your personality. It doesn't mean you tell your story—it means you show your story through your mannerisms, antics, and behavioral rhythms.

People can feel energy; we know this inherently, and the more you show it off, the more people connect with it. The more they connect with it, the easier it becomes to get people to resonate with your movement.

The best way to get people to connect with you on this level is to talk about your interests or current interests that you resonate with, and speak your opinion about it honestly. Or talk about things that you like to do in your personal time, or things that just reflect life in general.

This allows you to become more relaxed when creating content and allows people to see you for who you are.

For instance, with me, my Instagram content this year has been very scripted, and once I started going off script and just speaking my piece—but keeping it to a minute and 30 seconds or a three-minute maximum—my engagement rate changed. No edits, just decent lighting wherever I am, and me speaking my thoughts about the music business has allowed more people to comment, share, and engage with me. They were able to see my mannerisms, my southern accent, and they were able to resonate with me a lot easier than it probably is to resonate with me here on YouTube.

Right now, you're probably thinking that you need to do a lot to express this, but you actually don't. You just need a phone, something to say or show, and post it.

Music Fans want to know if you care about what you’re creating.

Now, a lot of you guys will create amazing music and expect us to believe that you care about what you create, but in reality, that's the wrong process to go about it. Yes, we can hear the quality that you put into your music, but we're not hearing you express that quality. So many times, when you express the quality and care that you put into your music, it makes us appreciate it even more because you appreciate it.

This all happens because every artist believes that the music should sell itself, and it can to a small extent, but to a large extent it cannot, unless you express the hard work and effort that you've put into your creations.

If you continue to leave this up to guesswork from the fan and consumer, your engagement levels and your calls to action won't be nearly as strong as someone who just puts it out on front street.

I know this to be true from selling directly to you guys because once I provided a solution and gave you sequential steps every step of the way with my 60-day record label system, it was easy — very easy to make a sale, if you wanted it. At the end of the day, people want to easily and conveniently know that you're the one they can trust in their minds to deliver quality music to them. Every time you release music, they want to rely on you as their go-to audio dopamine supplier, rather than scour the Earth for each individual artist to satisfy each individual need.

Inform people of the creation process and how much care you put into your music, and they will respect you that much more. Just think about how many interviews you've seen of artists that you respect talking about their process. Think about how much you actually know from how much interview material you have watched and ingested over the years, then ask yourself why you haven't been doing the same thing.

If you think you need a bunch of press outlets to do this, you don't. Start with your base, and once you craft some talking points that you want a lot more people to know on a wider platform, then pursue those media outlets.

So far, we've covered your vibe, and we've covered how you care about your creations. But now we've got to display our care for them and build a supporting system to handle the rush of fans that will come when you do this, so the bottom won't fall out of your operation. Grab my 60-Day Record Label System to support that bottom and grab your first round of funding inside right beneath this video.

Music Fans want to know if you care about your fanbase or people.

This is the biggest hurdle, because most artists would think that how you care about the music and your vibe is enough, but that's only 2/3 of getting people over the hump to support you. At any given time, the main thing people care about is if you care about them and the fan base as a whole. They want to know that you care about people—they want to know if you care about your team and your family. All of that is what seals the deal.

The only reason why you can't get people to buy in fully is because they don't know if you really care about them after they've given you their money. These are the people who want to spend time and dollars with you. Those who just want your music—your audio dopamine fix—will pay you and leave. They don't care about you because they know you don't care about them. But when you express how you care about your customers, they will keep coming back to pay you time and time again and become longtime fans.

I've got longtime customers because my customers appreciate how I give value to them, and I take the time to speak to every one of them. It's the same with every business—there's nothing different here.

The easiest way to do this is just to start replying to comments. From there, you can start shouting out certain people in videos, and you can film how you interact with your fans at your concerts and shows. You can also do this with your own family.

If you apply this final piece of the pie, and if your music is already great, you will have no problem selling anything else you want to sell as long as you repeat the same three-step framework while you're story selling.

I want you to think about all of the artists that you're fans of and just think about how they treat people in their family. You'll be surprised that you know a lot of information about them, and you respect them because of how they treat people in their family. You'll notice that you won't mind spending more money if they made you an offer that you really want.

Now, I know you're thinking that you need to do a lot to show people you care, but again, all you have to do is reply to comments to start.

Here’s what you can do!

First things first, I want you to make a video expressing how you create your music and how much dedication you put into it. Then, I want you to create another video shouting out people in the comment section who've said something intriguing to you or who you see commenting all the time — show them some love. Lastly, when you do both of them, be yourself so people can feel your vibe. Very simple, very easy.

Now, you can keep hoping things will change... or you can start story selling. The real question isn't "should you do this?" — it's "how much longer can you afford NOT to before your pockets run dry?" If you need help with this, join the Music Money Makers Community every Monday night at 7PM EST or our group strategy calls so I can sort it out for you.

Do you care about you and what you create?

The thing is, it's not your vibe, it's not how much you care about your music, and it's not how much you care about your customers as much as it is about you believing in yourself, and believing people will care about what you create and who you are so long as you care about yourself. Once you break that anxiety, nothing will be able to stop you from story selling.

What’s it going to cost to keep doing it your way

If you stay on your current trajectory, eventually your money will run low. This will start to make you scramble to find a new revenue source or create something new, just to shove down the fans' throats. This causes greed to come up in your mind because you need money badly. Ultimately, when it doesn't work — because the fans can see that you're trying to shove something in their faces — they'll walk away, leaving you to either go back and do it the right way or just say, "Hey man, I'm not even gonna do this anymore. I'm done." However, that choice is yours.

At the End of the Day

At the end of the day, if you were struggling with your fanbase actually understanding that you care about them and your music, and if you were struggling with them actually seeing how your personality shines, you now have a means to tell and sell your story to increase the size of your fan base exponentially everyday.