Every day, countless artists pour their hearts into promoting their music, only to see their efforts fall flat. It’s a frustrating experience, one that leaves many wondering if they’re missing a crucial piece of the puzzle. If you’ve ever felt this way, you’re not alone. The good news is that with the right strategies, you can potentially multiply your music promotion efforts by tenfold. This blog will explore how you can start with your core audience, expand your reach through touch points, craft compelling story points, and ultimately relate to the broader public in a way that keeps your brand in the spotlight.
Starting Point
When artists begin promoting their music, they often start by targeting their immediate fanbase—those who share similar musical tastes and interests. This group forms your core audience, the people who will champion you from the very beginning. Promoting to this audience doesn’t require much translation; they already understand who you are and what you represent. This is your starting point, and it’s crucial because these early supporters lay the foundation for your growth.
Touch Points
As you look to expand beyond your core audience, you’ll need to identify touch points. Touch points are access points or media outlets that allow you to reach new groups of people who may not be familiar with you. These could include podcasts, blogs, and influencers who, while connected to your core audience, speak to a broader demographic. However, engaging with these touch points requires a translation of your message. You need to ensure that your story resonates with their audience, who may not yet fully understand who you are or what you stand for.
Story Points
This is where story points come into play. A story point is a crafted narrative that you present to these touch points to convey your persona effectively. It’s the reason you often see artists being asked the same structured questions in interviews. These repeated story points help shape the public’s understanding of who you are at that moment in time. The goal is to make sure that every touch point you engage with tells a consistent and compelling story about you.
Relating to the Public
These elements—starting points, touch points, and story points—are all part of the larger craft of public relations. Public relations is about telling a crafted story that the general public can understand, relate to, and support. It’s a skill that requires patience and a deep understanding of media dynamics. By mastering this craft, you can build a narrative that resonates with the public, making them more likely to support your music and your career.
Time Frame
One of the keys to successful public relations is the time frame over which you build your story. By creating and connecting story points over an extended period, you can master public perception and keep your brand in the public’s eye. This continuous loop of storytelling not only maintains attention but also builds your brand to new heights, making it impossible for the public to ignore you.
How to 10X Your Music Promotion Process
To truly multiply your promotion efforts, you need to embrace the concept of adding multiple touch points and engaging in story looping. This means continuously crafting and presenting new challenges or narratives that keep the public engaged and talking about you. The more touch points you add, and the more effectively you loop your stories together, the greater the impact on your promotion.
Story Looping
Story looping is the process of attaching multiple challenging events or narratives to yourself as an artist and sharing with the public how you’re overcoming these challenges. The public might not see the full story, but they constantly see you staying active and relevant. Over time, these interconnected stories become known as “Side Quests,” keeping the public engaged and invested in your journey.
When to Add Touch Points
Touch points should be strategically added around your music releases and sprinkled throughout your promotional efforts before and after the release. This strategic timing ensures that your promotional efforts are maximized and that your message reaches the widest possible audience.
Supporting the Uptick in Cash Flow
With this increased promotion, you’ll likely see an uptick in cash flow. To capitalize on this momentum, consider resources like the 60 Day Record Label Course, which provides a foolproof process for building your label or publishing company in 60 days or less. This course offers practical advice on securing real funding, avoiding contractual pitfalls, and keeping your profits in your pocket. Additionally, you can download a free guide, "10 Ways to Increase Your Record Label Profits," to further boost your success.
Adding Touch Points
Each additional touch point you add to your promotional process exponentially increases your reach. Unlike simply running ads, adding touch points makes it seem like you’re everywhere, leading to increased listeners, sales, and followers that you might never have imagined.
Only Focusing on the Starting Point
If you only focus on your starting point, your promotion efforts can become flat. This can lead to frustration as your music fails to reach new audiences. By expanding your strategy to include touch points and story looping, you can avoid this pitfall and ensure that your music promotion efforts lead to meaningful growth.
Conclusion
The journey to becoming a well-known artist who changes culture is about more than just your music; it’s about how the public perceives you. By mastering the art of promotion, including strategically using touch points and crafting compelling story loops, you can elevate your brand and leave a lasting impact on the music industry. It’s through this broader understanding of your character and the public’s perception that you truly have the power to change the world and the fabric of music.
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