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The Secrets Behind 3 Successful Music Marketing Strategies

Artists and labels need marketing strategies that work for small budgets. You don’t have a lot of time, money, energy, or manpower when you’re starting out. The problem is we still have to test and promote our product. You see how this can get complicated quickly. But I’m going to give you three strategies and show you how to make one of your own to solve these issues.

The Single-Shot Micro Music Video

The single-shot video is designed to save time, money, and production energy. With a focus on consolidation, video shoots can be done at a fraction of the cost while you’re on the come-up, and it's not quite worth the spend to market the song. When the quality of the camera is high, the wardrobe is planned, and the lighting is right, you can garner the same promotional energy and reach without shooting a full-length video.

Singles to Album Campaign

Singles to albums have always been a great strategy to test your records to see what people like. But beware, your fanbase can also get tired of your singles strategy if your singles aren’t strong enough to take off on their own after you promote them. If your user-generated content is low, chances are the song is not great or catchy enough for a share. This concept allows you a chance to go back to the drawing board if necessary or go full steam ahead with a real album push after your record has been tested.

The Incomplete Song Campaign

The incomplete song campaign works when the music is incredible or the lyrics are incredible to start. This usually comes from the ability and skill to write lines of lyrics that provoke people easily or craft musical tracks to spark excitement immediately. This should not be attempted over and over if your tracks or lyrics aren’t good. If you notice, this is the baby step to our previous strategy. This strategy allows you to see what would be a great idea to finish and what would be a mediocre idea to table for another day.

Why Do You Like These Strategies?

They allow you to save time, money, and energy while testing your material and the market for reception all at the same time.

Should I Always Test Before I Drop a Song?

Yes. You should always test your songs before dropping them, whether in your artist communities or amongst at most 20 of your go-to people to see if a song is wack before attempting one of these strategies.

How Can I Craft a Strategy Like These?

  1. Think about the action you want to do.

  2. Figure out how you can save time, money, and energy.

  3. Make sure you can consolidate all actions into no more than 3 steps.

Check This Out!

If you're a music creative or executive looking to build your label or publishing company in 60 days or less, grab the 60-Day Record Label Course and get it done today! You’ll gain the ability to get real funding, avoid contractual pitfalls, and keep the middleman out of your pockets. Click the link below to get started now! If you’re skeptical, grab the free guide, "10 Ways to Increase Your Record Label Profits," which comes with a free split sheet download.

If You Learn How to Test the Market

  1. You’ll save a lot of time and wasted energy on your campaigns.

If You Don’t Test the Market

You’ll waste a lot of time, money, and energy. Plus, you’ll get frustrated that things aren't working, but it's only because you have a misconception that your product is hot when it's really not.


If you are struggling with finding effective marketing tactics, you now have some strategies that will help you in your starting position right now. By applying these strategies, you'll be able to market your music more efficiently and avoid common pitfalls that can waste valuable resources.


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