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Youtube Analytics for artists | Spotify Duo | Facebook Fan Subs | Weekly Round Up 7-9-2020

Updated: Oct 10, 2020

Youtube Analytics for artists | Spotify Duo | Facebook Fan Subs | Weekly Round Up 7-9-2020

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Spotify launches $12.99 Duo subscription tier in the US and 54 other markets - Music Business Worldwide - Described as a “first-of-its-kind subscription plan”, ‘Premium Duo’ is for two people living at the same home address. - It is priced at $12.99 per month in the US and £12.99 per month in the UK. - Premium Duo allows each individual to get their own Premium account under one plan, in addition to benefits like exclusive access to ‘Duo Mix’, a new, regularly updated playlist made for the two subscribers. Move Over, Twitch — Facebook Expands Fan Subscriptions for Musicians - Fans can subscribe to their favorite creator’s channels with a $4.99 monthly fee. That fee gives access to exclusive content and a fan badge for their profiles. - Creators in Australia, Brazil, Canada, Mexico, Thailand, the U.K., and the U.S. can now use the feature. Musicians will need to have over 10,000 followers or more than 250 return viewers. - Aside from fan subscriptions and digital currencies, Facebook is also experimenting with ads. Creators may be able to earn money through image and post-roll ads in their short-form videos.  Youtube Analytics for artists - Understand Your Audience: The new ‘Total Reach’ feature gives artists and their teams the most comprehensive view of how their music is reaching audiences across YouTube. This includes videos uploaded to their official channels in addition to those created and shared by fans, tastemakers and collaborators that contain most of the artist’s recordings. - See How Your Music Inspires Fan Creation: The new ‘Song Detail’ feature makes it easy for artists to see all of the videos that have been created for a specific song within their catalog and contain most of their song recording. - Comprehensive and Actionable Data: Understand how your catalogue is distributed across the entire YouTube ecosystem and how your audience engages with it: impressions, clicks, demographics, retention and engagement data. It's all here and now in real time. - Easy Access to Real Time Insights: In addition to desktop, artists can now easily access these new insights on the YouTube Studio Mobile app, enabling them to get data and notification updates, in real time, whether they are on the road or in the studio. #YoutubeForArtists#SpotifyDuo#Facebook

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