Every artist dreams of their music being everywhere for everybody who needs it all at once, but they severely underserve their songs to people who need them. This is why your single releases feels incomplete in a way. When I used to run digital promotions for an indie label, I used these tactics, and to be honest, they worked even though there was no website. But if you want to maximize the experience of the audience you currently have, you need these links right now!
Streaming Services Link in bio
The biggest problem with link-in-bio is that this streaming link will be the only link there for many new artists, and in other cases, it will only contain a Spotify link. Newsflash: You have more customers on other streaming services. You want to make sure you serve everybody so you can squeeze the maximum amount of streams out of the current audience you have. Even though it may be easier to place a Spotify link in your bio without adding a link tree or smart link, adding a link tree or smartlink maximizes audience conversion to streams and also opens up other opportunities for your audience to do other things with you once they see the list of links I'm about to give to you.
Shop/Buy Album Link in bio
Most artists focus on streaming links even though they do not bring them any real funds. Adding a Shop/Buy Album link will entice people who are your true supporters to buy even though they already know they can stream your project. Stop leaving money on the table. Take care of each fan type you have. When you do this, you'll be surprised at the people who give you support.
Booking/Management Contact Link in bio
Another huge problem industry supporters have is that they can't contact you because you have no way for them to reach out formally. Leaving this link out of your bio minimizes the chance for you to be accessed for larger opportunities. Access is the number one reason why artists and their teams lose out. Make yourself accessible, and watch how your career grows and expands from here.
Licensing & Clearance Link in bio
To your surprise, there are a group of people looking to sample and sync your work, and sometimes you need to give them the call to action to reach out to you. A link of this caliber smells like professionalism, especially if you’re using the right systems to give them clearance and access to special versions of the song they may need.
Song & Track Submission Link in bio
Music producers want to connect with artists, and as an artist, you need fresh tracks to be sent to you. Instead of scrolling through YouTube, just let producers send their tracks to you. Allow songwriters to do this with you as well because nothing gets you through certain doors like an amazing song or banging track. However, you will have to ask for some information so you're not flooded with people who are not ready to work with someone on your level. Do this and watch your world come to you!
Bonus: DJ Pack Download Link in bio
This is for the real movers and shakers. If you understand why DJs need records serviced to them in a certain way, then you understand why this is necessary. DJ Packs contain all versions of your singles necessary for them to mix and play. Why make it harder for them to get your record if you're not part of a record pool? A single that is serviced properly gains access to a larger audience.
How do I manage these links?
Some of these link options have to be managed with Google Forms and the likes thereof but once your system is in place for this strategy. You will begin to see your career grow while you’re running your promotion and content campaigns.
Here’s what you can do!
Go to Linktree, Beacons, or Stan.store to get a better link-in-bio experience. This way, you can give people what they want and need from you quickly. Once you have it set up, you have to make sure you create content every now and then that directs each particular audience segment or group to the links that correspond with them. Lastly, join the Music Money Makers community to get more insights to improve this and meet with me and the community every Monday at 7 pm EST
The Grand Benefit
Your music will reach more listeners across all platforms, leading to increased streams and revenue
Industry professionals can easily connect with you, opening doors to valuable opportunities and collaborations
You'll establish a professional presence that attracts serious business partnerships and licensing deals
What it costs to lose
Lost revenue streams from potential buyers and supporters who would have purchased your music directly
Missed opportunities for collaborations, bookings, and licensing deals due to poor accessibility
Limited reach and engagement across platforms, resulting in fewer streams and reduced visibility
At the End of the Day
Don't let outdated link-in-bio practices hold your music career back. By implementing these five essential links, you're not just organizing your online presence – you're creating multiple pathways for success, engagement, and revenue. Whether it's connecting with DJs, attracting licensing opportunities, or making it easier for fans to support you directly, each link serves as a crucial building block for your music career's growth.
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