Every artist and label struggles with a great album or single release. Which is why they feel that their efforts won’t be worth it until they find big investors or label partners. Your viewpoint is understandable. However, if you want to rise to the point or develop the muscles to not need them at all read on!
A 2000% Growth curve starts with these fans!
What if I told you there are only three types of customers for any artist—period? Would that make your life easier as an artist? Well, check this out! The truth is there are only casual listeners, supporters, and fanatics. The problem is most artists only market to one: the casual listener. Therefore, they never get to see the returns they're looking for. Even though casual listeners must be catered to, it doesn't stop there. It's best to serve the supporters and fans simultaneously on release, rather than later down the line. Doing it your way stifles growth, but if you serve both supporters and fans at the same time, you've got a recipe for a successful career.
Wait… you’re only meeting the needs of one fan, WHY?
The truth about legendary artists like Prince, Whitney Houston, and Michael Jackson is that they knew how to meet the needs of all three types of fans: Musicians, General Fanatics, and Tastemakers. These are people who want to create like you did, experience what you did, and leverage what you did to improve their lives. The problem is you're only serving one type—the fan who wants to experience what you did. This leaves everyone else underserved. Serving all three in your public relations campaign is what it's all about. Underserving them cuts out all fans, and they begin to rely on unofficial books, articles, and documentaries for sources of information. Why not capture the market that wants to know this stuff and capitalize on it?
Cannibalizing the Fan experiences of everyone is for savages!
The #1 mistake artists make when it comes to fans is offering everything to lower-level fans, undervaluing yourselves and the fan experience. This cuts off revenue and diminishes your brand by removing that special place in fans' hearts they want to reserve for you. Even though you might only want to sell music, name one artist who's succeeded in doing just that. Learn to separate fans with strategic pay gates, and you'll see your revenue increase overnight. The longer you savagely wait to implement this strategy, the longer it takes for your career to flourish—even if you have great music.
I’m just starting I can't supply everyone with a product!
What you can't do is run from the work that will produce the money you want to see from your music career. Just because you have anxiety about the results doesn't mean you shouldn't do it. Start small and offer products that you can service and afford to pay for, then level up. After all, you learned your craft in baby steps, right? The same thing happens here!
I’m unknown who wants to know this stuff about me anyway?
But you want to become known, right? Practice doing your public relations work early so that later you won't be unfamiliar with how the system works. By the time it matters, you'll be seasoned. Believe me, there are plenty of people who want to know all aspects of you early on. In fact, enlightenment is the one thing that gets people to buy.
I don’t know all this computer stuff how do I make a pay gate?
Pay gates are easy—you're just putting one product behind a paywall. Stan stores make this easy, along with many other quick-start e-commerce platforms. The goal is to get the money to reinvest so eventually you can use other people's money to service your career.
Here’s what you can do for your album release!
Define the products you will offer to your supporters. Define the experience you will offer to your fans. Finally, decide on the payment solution you will use. If you need business structure to support that cash flow grab my 60 Day Record Label Course at this link like almost 2000 people have done.
Let’s Get Paid!
More people will begin to talk about you so you can increase your fanbase.
More product ideas will become available as you have the revelation that it’s not that hard.
More money will come in so you can improve the operations of your music business.
What’s it going to cost in failure
If you continue doing it your way or the old way, the weight of everything will continue to get heavier, Breaking down your soul’s desire for success bit by bit each day, ultimately leaving you with a real life choice to make: should I stick with it or should I bounce?
At the end of the day
If you were struggling with:
Developing product for each fan type
Catering to their needs
Keeping their experiences valid
You now have the means to become the new hot artist with a highly engaged fanbase you’ve always wanted to be.
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