What's the Deal
Artists, producers, and singer-songwriters want streams so badly because they are looking to replace what once was in the music industry. Profitable music! You have this fantasy of what times were like before 2010 when artists were making millions off of music alone.
Now that value is gone. You have to figure out a way to achieve that same monetary value while you lost the physical value of music.
We Have a Problem - Mr. Technology
Technology and innovation are to blame for this loss in the value of music. But it has also aided us in the ease of creation to get your ideas and message across to the people a lot easier.
Currently, people won't pay for music in the same way they did back in 2010 and prior simply because our means of consuming music is a lot easier and faster, but if you present it in a way where they can pay that amount then they will.
This is just a minor speed bump in your way. You shouldn't be mad at the world and the creators of technology because after all, you are using it to make your music faster. You are using it to get to the fans directly. Your question should be how do I get the same value from back then out of what I am doing today?
You see it's not just you that feels this way it's everybody! At the same time, consumers want to become fans of music and spend money with you, while you want to make money with them!
So, what do you do about this? No artist should be out here chasing streams like a hamster on a hamster wheel because the public already knows how to stream they’re out here looking for value elsewhere. You have to give it to them.
I hear ya!
I understand what you’re going through and I had to pivot from what I was doing in the industry myself. However, we still need creators like yourself, so as a consumer, I can become a fan of your music.